Warner Bros. is changing HBO Max with new “Max” streaming service

Warner Bros. as we speak introduced plans to launch a brand new streaming service that can merge HBO Max and Discovery+ content material. The HBO model shall be eradicated and the streaming service will simply be referred to as “Max.”

HBO has undergone a number of totally different rebranding efforts over time, having beforehand had HBO GO and HBO Now streaming companies, which merged into HBO Max in 2020. On the time of the merger, newly shaped firm Warner Bros. Discovery made it clear that HBO Max would ultimately be mixed with Discovery+, and rumors in December pointed to the naming “Max.”

Giving up the HBO branding is an odd choice because the streaming service HBO Max is understood for some highly regarded exhibits like Succession, Recreation of Thrones, Euphoria, The White Lotus and The Final of Us. There are three totally different value factors out there for the Max streaming service:

  • Max Advert Lite: $9.99/month or $99.99/12 months. Contains 2 simultaneous streams, 1080p decision, no offline downloads and 5.1 encompass sound high quality. Supported by promoting.
  • Most ad-free: $15.99/month or $149.99/12 months. Contains 2 simultaneous streams, 1080p decision, 30 offline downloads and 5.1 encompass sound high quality.
  • Max Final Advert-Free: $19.99/month or $199.99/12 months. Contains 4 simultaneous streams, as much as 4K UHD decision, 100 offline downloads and Dolby Atmos sound high quality.

Warner Bros. says current HBO Max subscribers who subscribe via HBO could have entry to Max on the identical value as their HBO Max subscription, with extra info out there on the HBO Max web site. Those that join via a TV, cellular or wi-fi supplier shall be notified of any value or plan adjustments.

Max is scheduled to launch on Could 23 and can function HBO Max content material and Discovery TV content material together with HGTV, Meals Community, ID, TLC and extra. Alongside the launch of the service, Warner Bros. additionally introduced a brand new Harry Potter tv collection, in addition to one other Recreation of Thrones prequel present.

On some platforms, the HBO Max app will mechanically replace to the Max app, and on others, customers shall be prompted to obtain the Max app when attempting to open the HBO Max app. Discovery+ prospects can join as new Max prospects as these subscriptions won’t be transitioned. Discovery+ will proceed to be out there as a standalone service.