June 27, 2022

charliebowater.co.uk

WEBSITE NEWS UPDATE

The new Apple was on full display at WWDC 2022 — one that gives people what they want

4 min read

“Some people say, ‘Give the customers what they want,’” the late Apple founder Steve Jobs said many years ago. “But that’s not my approach. Our job is to figure out what they’re going to want before they do.”

Even after Jobs passed away, Apple followed that strategy religiously. Almost too religiously — phasing out convenient MacBook features like function row keys, MagSafe charging, standard ports, and tactile keyboards for new, experimental additions. In their place we got the TouchBar, the Butterfly keyboard, and thinner form factors. But as of late, the company’s been on a course correction, undoing several bold transitions it made in the last couple of iterations, and more importantly, giving people what they want instead of telling them.

No more form over function

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