August 11, 2022


Apple stirred the pot with M1 — but competition is heating up

9 min read

On November 10, 2020, Apple officially launched its M1 processor and set in motion its escape from the Intel ecosystem while also casting a steely eye at Nvidia and AMD as Apple strengthened its proprietary fort and said, now what? 

The M1 shook the foundation of the industry, causing a ripple effect, as the Apple MacBook Air became a tiny, fanless, affordable laptop for content creators that offered photo and video editors a lightweight option that could handle their on-the-go workloads or at least allow them to start editing while in the field. It also made getting into content creating more affordable for everyone, including students. 

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